So What Exactly did Google Change with Google Ads?
New Ad Platform Google Ads?
Google Double-Click Platforms
According to Google, they are retiring the Adwords and its Double-Click platforms because engaging consumers on the internet is becoming more complex. The new Google Ads isn’t removing any of the features you know and love. Google simply want to increase the overall usability by offering more tools and automation features. They also plan to streamline the interface by combining Double-Click and the Google 360 Analytics Suite. They are dubbing this new platform The Google Marketing Platform. Google Ad manager will now link with Ad Exchange and Doube-Click for Publishers to make publishing and tracking your ads more intuitive.
Google’s New Smart Campaign Feature
These are some of the main changes taking place on the new Google Ads Platform. However, there is one more major feature worth discussing and that is the implementation of Google’s new Smart Campaign feature. John will be back to discuss this feature in more detail. Don’t forget to subscribe to our Youtube channel so you can stay up to date with all the changes coming to Google!