GenM Creative’s Market Analysis Services
Competitive Comparative Market Analytics
Whether you are a growing startup or an established business, a market analysis helps you to identify the markets that best fit your company. Ask yourself the following 5 questions:
- Who is demanding my products?
- How much are those individuals willing to spend?
- What are the best ways to market your product?
- Are there any opportunities and threats exist for your marketing campaigns?
- What are the strengths and weaknesses of you and your competitors?
If you can’t easily answer all of these questions, you would likely to benefit from a market analysis. Because a clear direction is imperative to success, having this secret weapon in your pocket will help dissolve any clouds of uncertainty that stand between your company and your next move.
Brand Positioning is a marketing strategy that helps a brand maintain a specific position, with respect to competing brands, in the mind of the customer. We are brand consultants that specialize in developing brand strategies that give you the edge up in your market. Our goal is to find new ways to distinguish yourself from your competitors. Furthermore, we provide strategy on how to cements that specific identity in the minds of your customers.
SWOT (or Strengths, Weaknesses, Opportunities, and Threats) market analysis tools provide you with all the information your company needs to assess the potential for growth and challenges you’ll meet along the way. Let’s face it, data analysis is boring, that’s why we handle it for you. Analytics is the practice of measuring, managing and analyzing marketing performance to maximize its effectiveness and optimize return on investment (ROI). That is why it is so important to have analytics that allow marketers to be more efficient at their jobs and minimize wasted web marketing dollars. After we’ve done the research we can present your company with detailed market analysis reports that are clear and impactful.
Surveys and Focus Groups
Surveys are the tried and true way to gauge the response or reception of any new idea or product. Due to the fact that these surveys can also provide valuable information on your customers preferences, habits and experiences, there is no reason not to include them in your overall marketing strategy. Most of all, we can help you to incorporate this information into your next marketing campaign.
A focus group is a gathering of deliberately selected people. This group participate in a planned discussion that is intended to elicit consumer perceptions about a particular topic or area of interest. GenM can establish focus groups as apart of your market analysis strategy. We can even create focus groups online. These groups can provide a plethora of useful information to be used in your next marketing strategy.
Whatever your Marketing Strategy needs, we can help!
We can do it all. We provide demographic market research, real-estate market analysis, social media analysis and more. As your brand strategy company we’ll not only provide you with the information but the tools to make the most of it! Contact us today if you’d like to know more!